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  <url>
    <loc>https://www.jeneralbranding.ca/pricing</loc>
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    <lastmod>2024-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891046937-YOWAEEHNQK2EAPEFUPBD/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing - More</image:title>
      <image:caption>Full Brand Identity + Logo starting at $2000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891029279-9FRFG9DDGGCQOH71MCKD/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing - The Basics</image:title>
      <image:caption>Develop a Full Brand Identity starting at $1000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891060607-SRGUZOM9ML4QGS1IZ648/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing - Lots</image:title>
      <image:caption>Full Brand Identity + Logo + Web Design starting $5000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891092089-FM4LCOH373D39KZWCBJ0/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing</image:title>
      <image:caption>Print + Packaging Starting at $100</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891106444-4OFSJXZ3SBV982WIXQFA/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing</image:title>
      <image:caption>Web Design Starting at $1000</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1583891077966-QC71SHR4YVJOQ1MUVROM/Untitled-9_Web+shadow.png</image:loc>
      <image:title>Pricing</image:title>
      <image:caption>Logo Design Starting at $250</image:caption>
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  <url>
    <loc>https://www.jeneralbranding.ca/the-process</loc>
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    <priority>0.75</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/a46ed12c-b26f-4a54-8484-dc5f08fed09f/jeneralbranding_web_slide_deck_web-image.png</image:loc>
      <image:title>The Process</image:title>
      <image:caption>These four slides are a just snapshot of the full slide deck we will build together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1582992779536-YPGW39IF8YLO49PTM16Z/JENeralBRANDING_Logo_FINAL-01.png</image:loc>
      <image:title>The Process - The Logo</image:title>
      <image:caption>I’m just going to say it. Your logo is the most important branding investment you will make for your business. For starters, it goes everywhere and it is usually the first thing people see. It’s your first impression (and the quickest way) to make your business stick in people’s minds. It should also be a direct reflection of your brand’s story and since every brand has a good story, there is absolutely no reason to have (excuse my language) a shitty logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1582993093358-DAYJHAOERHKJUGC7ZFR7/jeneralbranding_offline_assets-01.png</image:loc>
      <image:title>The Process - Offline Assets</image:title>
      <image:caption>To say print is dead is dumb. It’s simply changing like everything else in life. It may not seem like it, but we are not always online. Sometimes we go places and see things. There is still no better way to leave a lasting impression on a customer than to give them a well-designed piece of physical marketing to take with them. Make it memorable and they’ll even keep it around as a reminder.</image:caption>
    </image:image>
    <image:image>
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      <image:title>The Process - Online Assets</image:title>
      <image:caption>Google has made it so easy to find you online. But what happens when we do? Is your online presence a reflection of your brand? Consumers, whether they know it or not, crave consistency and how you show up online will make an impact on what people think of your business. It’s not as hard as you might think. With a few simple tips your online experience can be noticeably strengthened.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jeneralbranding.ca/about</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/df1d53aa-0453-4716-8763-330a22c70cda/JEN+SOLO++RT+FINAL4.jpg</image:loc>
      <image:title>About - Growing up, I was that quiet kid who loved learning and listening felt like my superpower. Not much has changed; I’m still quiet, and I still love learning … I’m an even better listener now, though. I went to university to become a scientist but ended up in fashion design ‍♀️). It sounds weird, but it wasn’t that big of a leap. I’ve been designing—AKA engineering—things my entire life. I started with small sewing projects with my mom as a small girl, then moved on to an obsession with fashion, interior design and architecture in my teens and twenties. In my thirties, I went corporate, learned Adobe Creative Suite and some leadership skills (more like what not to do) and now I’m 50! And I work in marketing. It’s pretty cool how much overlap there is in all of this, but the river that runs through it all my natural ability to recognize what makes a great brand and that there is always a super anal retentive person behind it.</image:title>
      <image:caption>PS - I love puzzles and logic puts me at peace. Your story is your brand. I’d love to help you tell it. Jen</image:caption>
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  <url>
    <loc>https://www.jeneralbranding.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-02-25</lastmod>
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      <image:title>Home</image:title>
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  </url>
  <url>
    <loc>https://www.jeneralbranding.ca/contact</loc>
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    <lastmod>2024-02-25</lastmod>
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  <url>
    <loc>https://www.jeneralbranding.ca/projects</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-25</lastmod>
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  <url>
    <loc>https://www.jeneralbranding.ca/projects/tooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-28</lastmod>
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      <image:title>Projects - Brand Identity - TOOKS - The Logo</image:title>
      <image:caption>Double letters get attention. For whatever sneaky psychological reason, when brand names are fun to look at or say out loud, they are much more memorable. Think Apple, Lululemon, Goop. This logo was meant to be round and puffy and warm and cool all at the same time — like a nice pillow.</image:caption>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e51905c35e08769ca96b80a/1582815892301-KXRZXNVV8KO6RWUFOD2I/5f10ed6b6a9c0a21d58a0f751818fe2c.jpg</image:loc>
      <image:title>Projects - Brand Identity - TOOKS</image:title>
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    <image:image>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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      <image:title>Projects - Brand Identity - TOOKS</image:title>
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  <url>
    <loc>https://www.jeneralbranding.ca/projects/forloveandlayers</loc>
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    <priority>0.5</priority>
    <lastmod>2020-02-27</lastmod>
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      <image:title>Projects - Brand Identity - For Love &amp; Layers</image:title>
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      <image:title>Projects - Brand Identity - For Love &amp; Layers</image:title>
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      <image:title>Projects - Brand Identity - For Love &amp; Layers</image:title>
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      <image:title>Projects - Brand Identity - For Love &amp; Layers</image:title>
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  <url>
    <loc>https://www.jeneralbranding.ca/projects/redbarnfarm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-27</lastmod>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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    <image:image>
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      <image:title>Projects - Brand Identity - RED BARN FARM</image:title>
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  <url>
    <loc>https://www.jeneralbranding.ca/projects/mavin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-28</lastmod>
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      <image:title>Projects - Brand Identity - MAVIN - The Logo</image:title>
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